Jordi Francés Serrano

Technology leader with over 25 years of experience in digital transformation, systems strategy, and consulting. Currently the CIO at Applus, where he leads globally distributed IT teams and drives the group’s digital transformation through the extension of essential applications and AI-based solutions. Previously, he held leadership roles at Bacardi and Accenture, managing transformation programs and deploying software factories. He holds an industrial engineering degree from UPC and has completed management programs at IESE