Transformación digital industrial: ¿Desafío de tecnología o de personas?

Digital transformation in industry raises an important question: is it just about technology or are people really driving change? While digital tools such as automation and intelligent systems play a crucial role, the real key is how people within organisations embrace and leverage these innovations. This session will discuss how to find the balance between implementing advanced technology and empowering teams to maximise its use. The goal is to transform not only factories, but also the work culture.