5-7 MAY 2026 | FIRA BARCELONA - GRAN VÍA

La fábrica del futuro: ¿Cómo adaptar la estrategia de producción a la disrupción tecnológica?

Tue 08 Apr | 15:30 - 16:00

Technological disruption is transforming industries, and companies that do not adapt their strategies will be left behind. This session will discuss how companies can integrate technological innovation into their corporate strategy to stay competitive. It will discuss how to adjust operations and processes to take full advantage of new digital tools without losing sight of long-term business goals. The key is flexibility and anticipation of technological changes, allowing companies to adapt quickly and take advantage of emerging opportunities.

Speaker
Emanuel Pupello

Emanuel Pupello

Director of Strategy, Projects & Sustainability Production

SEAT-CUPRA