8-10 APRIL 2025 | FIRA BARCELONA - GRAN VÍA

Efficiency vs. Sustainability: Balance or Conflict?

Wed 09 Apr | 10:00 - 10:30

In a world where competitiveness demands maximum efficiency and sustainability is a global priority, is it possible to balance both without compromising profitability? This session will address how companies and industries can integrate sustainable practices without affecting their productivity and economic results. We will explore strategies, technologies, and business models that demonstrate that operational efficiency and sustainability can go hand in hand to build a more resilient and competitive future.  

Speaker
Beatriz Font Trancho

Beatriz Font Trancho

Assoc. Director, Yield & Sustainability Transformation Lead

Coca-Cola Europacific Partners

Moderator
Òscar Íñigo Griera

Òscar Íñigo Griera

CEO & Founder

Inytialgo